The Discover Your Tomorrow campaign was created for UMaine Enrollment Management for the 2023–24 recruitment cycle. The slogan “Discover Your Tomorrow” (sometimes seen as “Find Your Tomorrow”) embraces the adventurous nature of the state of Maine and encourages students to lean into the new journey they are about to embark on. The pieces in the campaign include informational handouts, viewbook, stickers, mailers, search poster, billboards, bus wrap and acceptance package