Floraroma is a candle brand that caters to the DIYers of the millennial generation. The brand employs a youthful flair via watercolor textures, hand-drawn illustrations, and colloquial language. The brand needs a social media presence because, according to Zach Williams, a DIY extraordinaire and researcher, “An overwhelming 78% of respondents start their project research online.” The packaging for the candle kit is unique and stands out against the competition, which will entice the consumer. By using floral illustrations and flower pots as the candle holders, the brand is emphasized and imbued in the minds of the consumers.