Turn Back Time: A Cosmic Concert is an event for lovers of 70s and 80s rock music. The branding for the event showcases the nostalgic nature of the event through the use of bold typefaces, high-contrast images, and minimal type. The branding and advertisement for the event comes in the form of an event poster, a Facebook advertisement, a free-standing event sign, and a t-shirt. The poster and Facebook advertisement are good ways to inform an older generation of the event. According to Chron, a small-business insider website, posters “make quick, immediate visual impressions on potential customers.” Posters can reach a large audience, but the 80s-rock-concert-esque imagery will draw the attention of the target audience. The Facebook ad will reach the target audience of middle-aged – older men and women. The free-standing event sign allows the attendees to know that they are in the right place. The t-shirt features the similar imagery as the poster, and will act as a way for the attendees to remember the event they attended, and inadvertently advertise for the next Cosmic Concert.